StubHub

The StubHub Native app had for a while been a very utilitarian app. Since coming on board I helped drive changes that not only increased conversion, but event discovery and personalization. My team led the charge to change the IA, add in personalization, and make the app more engaging through thoughtful details such as adding artist, team, and venue information as well as mobile tickets.

Role

Sr. Director of Product Design

Project Space

Consumer Marketplace Growth Design Discovery

Product and Team’s I’ve defined

Thoughtout my time at StubHub I had a chance to work on some high profile projets like redesiging our Native App, partnering with Apple for the release of the Apple Watch, Building for the Amazon Fire Phone and improving our search experience.

To complement the brand identity and website design, I also created marketing materials such as business cards, letterhead, and social media graphics. These materials reinforced the studio's visual identity and helped to establish a consistent brand presence across all touchpoints.