This project was a journey in looking across the entire search journey. The initial attempts, including the New User Experience (NUX) and targeted value demonstration, provided insights but limited success. However, through qualitative research and iterative design, I realized the importance of balancing awareness, value, and education in activing new users.
The breakthrough came with implementing an in-product tutorial and strategically sequencing promotions. Partnering with Marketing for external advertisements further boosted our efforts. This comprehensive approach led to a statistically significant increase in retained post-search users and set a new direction for simplifying and enhancing the search product.
Most importantly, this project didn't just improve search functionality; it laid down a scalable and effective framework for future product developments, thereby influencing Facebook's strategic roadmap in search functionality.